Imani A. Dawson is a communications strategist and content creator, committed to mission-driven social change. Since launching her company, TCC Media, a MWBE-certified boutique communications and branding agency specializing in political strategy, progressive social issues and legal cannabis, Dawson has championed diverse audiences by building community, creating meaningful multi-channel content, and creating impactful events. She has 20 years of experience creating and curating award-winning content across print, linear and digital platforms for major media outlets, including MTV, BET, VH1, Fuse, and the Associated Press. Her recent notable work includes leading the communications strategy for Flora Buffalo, a planned cannabis campus combining best-in-class industry business practices, innovation and meaningful social impact. Her efforts transformed local conversation around the project, bolstering community interest and engagement and the “Faces of Fair Legalization” campaign for the New York Chapter of the Drug Policy Alliance, leveraging trusted voices around the state in support of the Marijuana Regulation and Taxation Act proposed by New York state Sen. Liz Krueger and New York State Assembly Majority Leader Crystal Peoples-Stokes. Dawson also led communications efforts for Mount Vernon Mayor-elect Shawyn Patterson-Howard, whose historic victory made her the first woman of color elected to mayoral office in Westchester County.